"I don't want to be part of the generation that ate it all."
Waisale Serevi, King of Sevens
"I don't know if our future generations will be able to witness this fish."
Lisala Waqalala, Fisherman
Why It Matters (Hint: It's About More Than Fish.)
Meet The Fish: The Ones You Should Be Worried About.
There are specific fish we hope to boost the populations. Commonly they are called kawakawa and donu in Fiji. Learn a bit about why we need to help these fish (and our feasts) thrive.
Kawakawa and donu breed June through September across Fiji. If we let them reproduce during those months, we will have more fish next year and many years to come.
The heart of the 4FJ campaign is the people, from all walks of life, stepping up to tell the world why this fish is important to the way of life in Fiji. Here are their stories.
This campaign is made up of people who have made a sacrifice for Fiji's future. And we want to make sure they get properly recognized for doing the right thing. So here are our champions.
This campaign is only as strong as the people who carry it forward. Whether you want to volunteer at events, bring this story to your friends and family, or just learn more, we need your help.
The health of grouper fisheries is a concern across the Pacific and beyond. Scientists have taught us a lot about how to better manage these fish. So have local fishermen.
Vinaka to the Fiji Times for featuring an inspiring story about our newest champion, Radike Qereqeretabua, known to many for his success as a hotelier in Fiji.
Radike is also a traditional kai wai from Dravuni Island, Ono, Kadavu, which makes him particularly concerned these days about the plight of kawakawa and donu, fish that are rapidly disappearing in Fiji. Because when the leader of the Burebasaga Confederacy calls for seafood, the kai wai must be ready to supply her demands.
Tavea Island fisherman Nacanieli Koroga is one of the growing number of fishermen who has taken the 4FJ Pledge not to eat, buy or sell kawakawa and donu during its peak breading season, June through September.
Lance Seeto, an award-winning chef, is one of campaign champions. He wrote this column after meeting some of his fellow champions at the 4FJ website launch last week.
The Ministry of Defence, National Security and Immigration, as part of its corporate social responsibility, has committed itself to not eating kawakawa or donu during their peak breeding months, June through September.
Two national team rugby stars have joined the to the growing roster of 4FJ campaign champions.
4FJ campaign champion, fisherman Lisala Waqalala, who lives in Vitawa, convinced his entire village to support a tabu on fishing for kawakawa and donu during their peak breeding months.
The King of 7s has set out once again to lead his country to victory, but this time it’s not on the rugby field. Waisale Serevi has taken the 4FJ pledge not to eat kawakawa or donu during the months the fish breeds to allow these heavily fished resources come back from the brink of collapse. The spawning season runs June through September.
In his words, watch 4FJ Champion, Ratu Filimoni Ralogaivau, explain why reviving kawakawa and donu matters to Fiji.
The 4FJ campaign unveiled its Website at a media event Thursday as the campaign asked for the public’s support in making its efforts to reverse the decline of kawakawa and donu go viral.